Creating valuable
Kenneth Relox
Work Experiences
ADM Auto Services
On-Page SEO, Local SEO, Content Optimization & Search Performance
Industry: Commercial Truck & Fleet Repair
Project Type: SEO Training & Internship Project
Website: ADM Auto Services
ADM Auto Services is a commercial truck and fleet repair business serving customers across the Bay Area and Central Valley. As part of my SEO training and internship project, I worked on multiple areas of the website, including on-page SEO, local SEO, service-page content optimization, metadata optimization, and SEO content creation. The work focused on improving page relevance, strengthening location and service targeting, and creating useful content aligned with the services and search needs of the business.
Onpage SEO
I optimized the ADM Auto Services homepage meta description to better communicate the company’s services and improve relevance for users viewing the search result.
I optimized the meta description for the San Joaquin County location page. The optimization focused on clearly communicating the services available in the target area while maintaining alignment with the page’s local search intent.
I optimized the meta title for the Santa Clara County location page. The title was refined to better communicate the primary service and geographic target of the page. The optimization was also considered alongside other ADM service-location pages to help maintain clear page targeting and reduce unnecessary overlap.
Service Page Optimization
Fleet Mobile Service
I optimized the text content to improve its relevance to commercial fleet and mobile truck repair searches:
- Reviewed existing page content
- Improved service-focused messaging
- Incorporated relevant search intent
- Strengthened location relevance
- Improved content clarity
- Added supporting information where appropriate
The goal was to make the page more useful to potential customers while strengthening its relevance for the services ADM provides. See works here.
Mobile DOT & BIT Inspection Page
The content was developed to provide additional information about the service while improving the page’s topical relevance.
- Service relevance
- Search intent
- Content depth
- Keyword relevance
- User understanding
The content was added with consideration for ADM’s existing service-page architecture so that the page could target its specific inspection-related intent without unnecessarily competing with other ADM service pages. See works here.
Blog Content
“Truck Overheating: 7 Common Causes, Warning Signs & Prevention Tips”
The article was created to address common questions and problems commercial truck owners may encounter when dealing with overheating.
- Common causes of truck overheating
- Warning signs
- Cooling-system-related problems
- Prevention considerations
- When professional repair may be needed
Please see blog content here.
“Truck Battery Problem: 8 Warning Signs to watch for”
The content focuses on helping readers understand common battery-related problems, warning signs, and considerations for maintaining reliable truck operation.
Search intent · Informational content · Keyword targeting · Content relevance · Internal linking opportunities
Please see blog content here.
Both blog projects were created with the goal of providing useful information first while supporting ADM’s broader service and topical relevance.
Bytedance Inc.
January 21, 2021 - Present
Search Engine Optimization
- Keyword Research & Analysis: Conducted comprehensive keyword research to identify high-value keywords and search trends, optimizing content for targeted search queries.
- Competitor Analysis: Regularly conducted competitor analysis to evaluate industry trends, competitor keywords, and strategies, adapting and fine-tuning SEO tactics to maintain competitive edge.
- Content Optimization: Worked closely with content teams to optimize content for SEO, ensuring that all content was relevant, high-quality, and aligned with search intent while incorporating targeted keywords naturally.
- Client Reporting & Recommendations: Provided regular performance reports to clients or senior management, highlighting key SEO metrics, growth areas, and offering strategic recommendations for further improvements.
Content Moderation
- Content Evaluation: Conducted thorough reviews of user-generated content across multiple platforms (text, images, video, and audio) to ensure compliance with community guidelines, legal requirements, and ethical standards.
- Policy Enforcement: Enforced company policies related to harmful or inappropriate content, including hate speech, violence, adult content, and misinformation, contributing to a safer and more engaging user environment.
- Quality Assurance: Maintained high levels of quality and consistency in content moderation, reviewing thousands of submissions per day while adhering to strict turnaround times.
- Machine Learning Support: Collaborated with data teams and machine learning engineers to provide actionable feedback on automated content moderation systems, improving accuracy and model performance through data annotation and quality control.
- Trend Identification: Identified emerging trends in content violations, providing insights to help refine content guidelines and prevent potential issues before they escalate.
- Cross-functional Collaboration: Worked closely with legal, compliance, and customer support teams to ensure alignment on policies and to escalate critical issues when necessary.
- Reporting & Documentation: Maintained detailed reports of moderation actions and flagged content, ensuring transparency and providing data-driven insights to support ongoing platform improvements.
- User Interaction: Assisted in handling user appeals, providing timely and thoughtful responses, and ensuring consistent communication around moderation decisions.
Let’s work together
Have a project in mind? I’d love to hear your ideas and create something meaningful together. Let’s bring your vision to life.