Creating valuable
work to clients
Kenneth Relox
Work Experiences
PinoySEO.ph
May 27, 2026 - July 13, 2026
SEO and GEO training and internship
- Introduction to SEO & GEO – Learn the fundamentals of Search Engine Optimization (SEO) and Generative Engine Optimization (GEO), including how traditional search and AI-powered search engines work.
- Keyword Research – Discover how to identify high-value keywords based on search intent, search volume, competition, and AI search trends.
- Search Intent & User Journey – Understand informational, navigational, commercial, and transactional intent to create content that satisfies user needs.
- On-Page SEO – Optimize titles, meta descriptions, headings, URLs, internal links, images, and content for better rankings.
- Technical SEO – Learn website crawling, indexing, XML sitemaps, robots.txt, Core Web Vitals, page speed, and structured data basics.
- Content Strategy & SEO Writing – Create helpful, people-first content that aligns with Google’s quality guidelines and user intent.
- Generative Engine Optimization (GEO) – Optimize content for AI-powered search platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews.
- AI Visibility & Citation Optimization – Learn how to improve the chances of your content being referenced and cited by AI search engines.
- Local SEO – Optimize Google Business Profile, local citations, NAP consistency, reviews, and local landing pages to increase visibility in local searches.
- E-commerce SEO – Improve product pages, category pages, and shopping experiences to drive more organic sales.
- Link Building Strategies – Build high-quality backlinks through ethical outreach, digital PR, and authority-building techniques.
- Schema Markup – Implement structured data to help search engines better understand your website and enhance search appearance.
- SEO Analytics & Reporting – Measure SEO performance using Google Analytics, Google Search Console, and other SEO tools.
- SEO Tools Workshop – Hands-on training using tools like Ahrefs, Semrush, Screaming Frog, Google Search Console, Google Analytics, and AI-assisted SEO tools.
- Content Audit & SEO Audit – Identify technical issues, content gaps, and optimization opportunities through comprehensive website audits.
- Programmatic SEO – Learn how to scale content creation using templates, automation, and structured datasets while maintaining quality.
- Entity SEO & Semantic Search – Understand entities, topical authority, knowledge graphs, and semantic optimization for modern search.
- Topical Authority Building – Develop comprehensive content clusters that establish your website as an authoritative resource in your niche.
- SEO for WordPress – Configure WordPress websites for better SEO using themes, plugins, site structure, and performance optimization.
- International & Multilingual SEO – Optimize websites targeting multiple countries and languages using hreflang and localization best practices.
- SEO Content Refresh Strategy – Update existing content to improve rankings, increase traffic, and maintain relevance over time.
- AI Content Best Practices – Learn how to use AI responsibly to create accurate, original, and search-friendly content without sacrificing quality.
- SEO Career Roadmap – Explore different SEO specializations, essential skills, certifications, portfolio building, and career opportunities.
- Latest SEO & GEO Trends – Stay updated on Google’s algorithm changes, AI search developments, and emerging best practices in search optimization.
- Live Website Audit Workshop – Analyze real websites, identify SEO issues, and apply practical optimization recommendations in real time.
Bytedance Inc.
January 21, 2021 - Present
Search Engine Optimization
- Keyword Research & Analysis: Conducted comprehensive keyword research to identify high-value keywords and search trends, optimizing content for targeted search queries.
- Competitor Analysis: Regularly conducted competitor analysis to evaluate industry trends, competitor keywords, and strategies, adapting and fine-tuning SEO tactics to maintain competitive edge.
- Content Optimization: Worked closely with content teams to optimize content for SEO, ensuring that all content was relevant, high-quality, and aligned with search intent while incorporating targeted keywords naturally.
- Client Reporting & Recommendations: Provided regular performance reports to clients or senior management, highlighting key SEO metrics, growth areas, and offering strategic recommendations for further improvements.
Content Moderation
- Content Evaluation: Conducted thorough reviews of user-generated content across multiple platforms (text, images, video, and audio) to ensure compliance with community guidelines, legal requirements, and ethical standards.
- Policy Enforcement: Enforced company policies related to harmful or inappropriate content, including hate speech, violence, adult content, and misinformation, contributing to a safer and more engaging user environment.
- Quality Assurance: Maintained high levels of quality and consistency in content moderation, reviewing thousands of submissions per day while adhering to strict turnaround times.
- Machine Learning Support: Collaborated with data teams and machine learning engineers to provide actionable feedback on automated content moderation systems, improving accuracy and model performance through data annotation and quality control.
- Trend Identification: Identified emerging trends in content violations, providing insights to help refine content guidelines and prevent potential issues before they escalate.
- Cross-functional Collaboration: Worked closely with legal, compliance, and customer support teams to ensure alignment on policies and to escalate critical issues when necessary.
- Reporting & Documentation: Maintained detailed reports of moderation actions and flagged content, ensuring transparency and providing data-driven insights to support ongoing platform improvements.
- User Interaction: Assisted in handling user appeals, providing timely and thoughtful responses, and ensuring consistent communication around moderation decisions.
Let’s work together
Have a project in mind? I’d love to hear your ideas and create something meaningful together. Let’s bring your vision to life.